2018 Innovate Raleigh Summit
Case Study
How do you convene a diverse group of business leaders, and engaged citizens to create an open dialogue to innovate Raleigh.
GOALS
Create a conference identity that elevates the look-and-feel to promote Raleigh as a top-five innovation center in the U.S.
RESULTS
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Sababa Design created an identity that inspires local entrepreneurs, business leaders, and elected officials to attend Innovate Raleigh Summit and to participate in design thinking exercises.
SCOPE OF WORK
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Identity System Design
Graphic Design
Editorial Design
Motion Graphics
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Inclusive
Summation
Collaborative
Bold
Catalyzation
INSPIRATION
Brand Attributes
This year's summit theme was the sum is greater than it's part. We used a kit-of-parts approach when creating the identity system. The iconography and illustrative elements are based on the original geometry of the 'IR' icon.
Before
