2018 Innovate Raleigh Summit
Case Study
How do you convene a diverse group of business leaders, and engaged citizens to create an open dialogue to innovate Raleigh.
GOALS
Create a conference identity that elevates the look-and-feel to promote Raleigh as a top-five innovation center in the U.S.
RESULTS
Sababa Design created an identity that inspires local entrepreneurs, business leaders, and elected officials to attend Innovate Raleigh Summit and to participate in design thinking exercises.
SCOPE OF WORK
Identity System Design
Graphic Design
Editorial Design
Motion Graphics
Inclusive
Summation
Collaborative
Bold
Catalyzation
INSPIRATION
Brand Attributes
This year's summit theme was the sum is greater than it's part. We used a kit-of-parts approach when creating the identity system. The iconography and illustrative elements are based on the original geometry of the 'IR' icon.
Before
