2018 Innovate Raleigh Summit
How do you convene a diverse group of business leaders, and engaged citizens to create an open dialogue to innovate Raleigh.
Create a conference identity that elevates the look-and-feel to promote Raleigh as a top-five innovation center in the U.S.
Sababa Design created an identity that inspires local entrepreneurs, business leaders, and elected officials to attend Innovate Raleigh Summit and to participate in design thinking exercises.
SCOPE OF WORK
Identity System Design
This year's summit theme was the sum is greater than it's part. We used a kit-of-parts approach when creating the identity system. The iconography and illustrative elements are based on the original geometry of the 'IR' icon.