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2018 Innovate Raleigh Summit

Case Study

How do you convene a diverse group of business leaders, and engaged citizens to create an open dialogue to innovate Raleigh.

GOALS

 

Create a conference identity that elevates the look-and-feel to promote Raleigh as a top-five innovation center in the U.S.

RESULTS

Sababa Design created an identity that inspires local entrepreneurs, business leaders, and elected officials to attend Innovate Raleigh Summit and to participate in design thinking exercises.

SCOPE OF WORK

Identity System Design

Graphic Design

Editorial Design

Motion Graphics

INSPIRATION

Brand Attributes

This year's summit theme was the sum is greater than it's part. We used a kit-of-parts approach when creating the identity system. The iconography and illustrative elements are based on the original geometry of the 'IR' icon.

 

Before