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NC State College of Engineering Recruiting Viewbook

Case Study

How do you present a Think and Do spirit to prospective freshmen and transfer students?

GOALS

 

The College of Engineering wanted to refresh its viewbook to align with the university's Think and Do the Extraordinary Campaign. The college also wanted a new brochure that would stand out against other universities at recruiting events.

RESULTS

We created an illustrated cover that personifies the hands-on engineering education at NC State. The cover is both visually distinct from other Think and Do brand collateral, and easily recognizable as NC State University against collateral from external recruiters. The inside pages use a traditional photojournalist quality of images to highlight campaign amenities and the engineering curriculum.

SCOPE OF WORK

Editorial Design

Graphic Design